Jelly Social is a non-profit organization that empowers business professionals to use our ample skills, resources, and influence to eliminate all forms of racial discrimination in business.
COVID-19 has disproportionately impacted BIPOC-owned businesses. Does that mean the virus discriminates? Or is it us?
It's got to be us. This really got us thinking about the role we each play - intentional or otherwise - in fostering discrimination in business.
The reality is that discrimination exists in business
And that discrimination is really a result of our biases. There are things we do either knowingly or unknowingly that constantly creates barriers for BIPOC professionals. And the problem is that everyone has these biases; both white and BIPOC individuals...
Because of those biases, we find a very troublesome outcome. It costs BIPOC entrepreneurs 39-58% more to earn the same dollar as white entrepreneurs... This is what we call the 'BIPOC Tax'.
This is why Jelly Social exists; to end the BIPOC Tax. This is also why we've put together this plaform to help you take direct actions to eliminate the BIPOC Tax. We encourage you to purchase more products and services from BIPOC-owned businesses - and the more you do that, the more you are doing to create income parity for BIPOC entrepreneurs.
Jellysocial.ca: Discover BIPOC-owned Businesses in your Community
Find BIPOC-owned businesses operating in your local community, and explore what they have to offer. There's no need to purchase out of obligation, but at least explore and consider a BIPOC product/service as a purchase option. Even redirecting a few more percentage points of our spending towards BIPOC-owned businesses will make a huge difference. Click below to discover BIPOC-owned businesses in your area.
