Jelly Social is more than a nonprofit — we’re a movement.

Entrepreneurship can change lives. It creates income, ownership, opportunity, and mobility. But access to entrepreneurship is unequal — especially for women and communities of color.

Jelly Social is a community built to close that gap.

At Jelly Social, we believe visibility is a key part of that solution. When entrepreneurs are truly seen and visibly spotlighted – instead of hidden and minimized – more people say “yes” to funding, partnerships, and support.

Our Vision

Our vision is a world where everyone can fully participate in the dream of entrepreneurship—in their own vision, their own voice, without compromise.

Our Mission

Our mission is to give underrepresented entrepreneurs the visibility that leads to funding, clients, collaboration, and community impact.

How We Do It

Founder Pitches and Founder Stories

Every entrepreneur has an elevator pitch – in fact, we’re often told that one of the first things we need to do as an entrepreneur is to create a 60-90 second elevator pitch.

What we do is take that elevator pitch, “zhuzh” it up, and turn it into a powerful founder story. One they can use as their own asset to create visibility for themselves. To land funding, attract clients, and inspire their community.

As part of our impact programming, we facilitate a free community program for selected entrepreneurs to turn their elevator pitch into an attention-grabbing founder story.  

✊🏾 Why Founder Stories?

Because in today’s world, attention is everything. And your story deserves attention. By turning it into a video, you’re more likely to get that attention. More people will get you, they will fund you, hire you, and share your name. 

Your story is more than a bio — it’s a business asset. One that helps you:
⦿ Win over funders and grant reviewers
⦿ Stand out in pitch decks and networking events
⦿ Build stronger connections with customers and collaborators
⦿ Show up with clarity and confidence

When you get your story right, people finally understand your value — and say yes.

Our Impact

At Jelly Social, we are committed to measurable impact. We strive to achieve the following metrics to demonstrate our effectiveness and growth:

◉ Empowered Voices:

By 2027, assist over 5,000 entrepreneurs and professionals of color in creating their pitch video

◉ Successful outcomes:

Achieve a 70% success rate where participants report securing funding, partnerships, or new opportunities after completing our programs.

◉ Community Growth:

Expand our community to 6,000+ members by fostering a network of support and continuous learning.

◉ Engagement Rates:

Maintain a 90% engagement rate in our monthly virtual programming, ensuring active participation and meaningful connections.

◉ Satisfaction Scores:

Achieve an 85% satisfaction rate among participants, reflecting the quality and impact of our coaching and programs.

Our Programs

Jelly Social blends technology, coaching, and community to amplify underestimated voices. Here’s how it all fits together:

◉ StoryLab – Free cohort for founders

A 4-week, virtual cohort for BIPOC and women founders. Each participant walks away with a 5 minute founder story they can share with funders, partners, and customers. By application only - only 8-10 people selected for each cohort.
Apply Here

◉ StoryLab for organizations

We partner with: Accelerators and incubators; Ecosystem support organizations (ESOs); Campus innovation hubs; Funders and foundations. We run StoryLab as a closed cohort for your founders, so each entrepreneur leaves with a door-opening founder story about their work.
Learn More

◉ JellyBot: AI pitch Generator

JellyBot – a free “taste” of StoryLab. This is a free AI-powered bot helps you create a compelling founder story in minutes.
Try It Out

◉ RiseUP Film Fest

A community celebration where we screen entrepreneur stories on the big screen — bringing visibility, validation, and new funding to the communities we serve.
Learn More

Meet the Team!
Sunjit Khamba MBA, B.Eng (Co-Founder)
Amanda Russell (Co-Founder)
Shafaq Tirmizi (Process Improvement)

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Support Our Important Work

Support Our Work

We’re a nonprofit. We exist to help marginalized entrepreneurs be seen.

Each video we produce fuels a powerful ripple effect — increasing visibility, growing businesses, and building momentum for the entire community.

Our tools and programs are free for the BIPOC and female founders we serve.

👉🏾 Want to support this work? Please consider buying us a coffee below 🙂

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