Photo Credits: dole777 from Unsplash Social media influencers are seemingly everywhere in this technological era, but how can you capitalize their reach? Marketing expert Rida Dar shares some of her tips to properly use influencer marketing. Influencer Impact Social media has changed the way we shop, dine & socialize as a whole. Instagram has over 800 …
Business
Photo Credits: Dose Media from Unsplash Creating a strong and meaningful brand requires a lot of thinking which can be difficult, but it doesn’t have to be! Expert Marta Andrade from elleseven design shares her branding cheat sheet to help you build a strong brand you can stand behind. Define Your Brand This step might …
Photo Credits: Christin Hume from Unsplash A trademark becomes synonymous with the brand over time, being very similar to your reputation as a business. How can you make sure your trademark is strong, as well ensure its protection? Take expert Kimberley Frith-Delisser’s advice on trademarking! Understanding a Trademark Your trademark is any sign that identifies …
Photo Credits: Israel Andrade from Unsplash Brands are important regardless of whether you are a start-up or an established brand, working as a side hustle or full time. Your brand exists as soon as you hang your shingle up so how can you nurture your brand to have it work for you? Kim Speed shares …
