StoryLab 🎥
Get your door-opening pitch video in 4 weeks
Every great pitch tells a great story. StoryLab is our free, virtual cohort for BIPOC and women founders. Over 4 weeks, you’ll work with coaches and peers to turn your pitch into a 60–90 second video you can send to funders, partners, and customers. Are you ready for the world to see you?
What it is & What you get
We take 10 founders, pair them with a coach for 4 weeks, and together create a powerful pitch video to help you go from unseen to in demand. Here’s what you will walk away with:
✅ A powerful 60–90 second pitch video
A short, focused pitch video that makes it easy for people to say “I get it—and I’m in.”
✅ A clear way to talk about your work
Perfect for pitches, applications, social media, and your website.
✅ A supportive founder circle
A small group of peers who will be rooting for you long after the cohort ends.
And the big finale: your video premiered in a live film fest-style celebration — with peers, partners, and the Jelly community cheering you on.
- List Item #1
- List Item #2
- List Item #3
See what founders are creating at StoryLab
Every founder that successfully completes the StoryLab program walks away with a pitch video like the ones you see below. We’ve worked with founders building everything from mutual aid networks to food brands, tech platforms, and arts organizations. Could you be next?
Who this is for...
✅ You’re a BIPOC founder, woman founder, nonprofit leader, or project builder
✅ You’re already doing the work—but people still say, “Wait, so what do you do again?”
✅ You’re tired of being overlooked, misunderstood, or underestimated
✅ You know that if people could just see what you’re building, things would change
✅ You can to commit 1 hour a week for 4 weeks
You don’t need a marketing team. You don’t need “perfect branding.” You just need the right way for your pitch to land—and a video that carries it. If this sounds like you, StoryLab is for you!
Our 4 Virtual Weeks Together
💬 Week 1 — CLARITY
Basic storytelling theory to get clear on the heart of your pitch: who you serve, what you’re building, and why it matters. Output: First Draft of Your Pitch (Asset #1)
🗓️ Week 2 — SHARPEN
Together, we shape your story arc —what to include, what to leave out —so your pitch lands with the people who need to hear it. Output: Final Pitch (Asset #2)
👉🏾 Week 3 — Video Script & Storyboard
We turn your pitch story into a 60–90 second script with a storyboard (with key beats, shot ideas, and look/feel). Output: You Create a Video Production Sheet
* 2 week break for video production *
Our team turns your pitch into a short, sharable video - ready to share with the world. Output: Your Pitch Video (Asset #3)
🎉 Week 4 — Viewing Party + Celebration
Film-fest-style with the Jelly community as we view each pitch video together and celebrate.
Apply Now
🔸 4 weeks of expert coaching + peer accountability
🔸 1 story & 1 Pitch Video delivered by the end of the cohort
🔸 Live viewing party of your pitch video
🔸 Access to Our AI pitch Coach (Jellybot)
🔸 1 hour per week commitment for 4 weeks
🔸 $2,500+ value - free if selected
🔸 Application deadline: January 14th 2026
Only 10 spots per cohort. Next cohort starts soon. Send in your application, and you will be notified if you’ve been selected. This program is free – The only cost is your commitment.
Frequently Asked Questions:
Q: What do I need to be ready for this program?
A: You mainly just need a willingness to share your experiences! Just show up - all the work will be completed during your live weekly calls with your coaches. Ensure you have access to Zoom for the group call and a laptop to access our AI-powered storytelling tools.
Q: Who can apply to StoryLab?
A: StoryLab is designed for BIPOC founders and women founders who are running a business, nonprofit, or community project. You can be early-stage or years in—as long as you’re actively building something.
Q: Who will be giving me feedback?
A: Our expert coaches and supportive peers. All feedback is constructive and clear.
Q: Does it cost anything?
No. The StoryLab founder cohort is 100% free to participate in.
Q: Will everyone get a video?
A: Everyone that successfully completes the cohort program will get a pitch video. That means showing up for our 4 live calls, completing assignments, and handing in your work on time.
Q: What kind of video will I get?
A: You’ll get a 60–90 second pitch video centered on you and your work. It’s designed to be shared on social media, in grant or accelerator applications, in email intros, and on your site.
Q: What is the commitment?
A: Your commitment is 1 hour a week for 4 weeks, and making sure you complete and hand in any assignments.
Q: Can I participate virtually?
A: Yes. StoryLab is fully virtual, and we welcome founders from different regions and time zones.
Want to bring StoryLab to your community?
We partner with accelerators, incubators, entrepreneur support organizations, campus hubs, and funders to run private StoryLab cohorts just for your entrepreneurs.
Your founders get:
✅ The same 4-week journey and finished pitch video
✅ A clear way to talk about their work with funders
✅ A shared experience that builds community in your programs
You get:
✅ Stronger founder pitches
✅ Compelling pitch videos to spotlight your portfolio
✅ A deeper sense of connection across your founder community
Let’s work together to amplify what’s already powerful about your community of entrepreneurs and changemakers.
What Founders Are Saying about StoryLab
◉ Aisha M., Entrepreneur
"Participating in Jelly Social's StoryLab cohort was a transformative experience. I’ve applied to two grants with my new story and pitch video — both funders finally got it. And they said yes."
◉ David K., Small Business Owner
"The program was exactly what I needed. The genuine feedback and encouragement helped me connect with my story on a deeper level. I'm now more confident than ever sharing my pitch with everyone."
◉ Carlos L., Marketing Professional
"The supportive atmosphere made it easy to open up and share my story. I've connected with amazing people who continue to inspire me and share my pitch to their networks. Thank you for the opportunity!"
